Your brand voice, on autopilot.
Risal produces content for every channel, publishes it, and runs customer conversations — in your languages, under your brand, 24/7.
Six connected blocks. One platform.
Production, approval, publishing, conversations, vertical catalogs and infra — in one account.
Content production
From news pickup to a finished post with images — across every channel, in every language.
Approval
Web admin, Telegram bot, preview link — three surfaces to approve.
Omnichannel inbox
Telegram, WhatsApp, Instagram — all conversations in one window.
AI site chat
Answers visitors from your knowledge base, never makes things up.
Vertical catalogs
Hotel catalog with AI enrichment and supplier aggregation.
Multi-project
Dozens of brands run by one team in one account.
Infra monitoring
Lightweight agent, alerts on servers and services out of the box.
One news item → ready posts for every channel.
Risal scans your sources around the clock, dedupes, filters by brand relevance, and turns every find into ready content.
- Cascade and matrix. Master article → derivative posts per channel in its language. Or a grid of «channel × language» with no master.
- Translation with your glossary. Set the right terms once (hajj, umrah, pilgrimage) — the system never gets them wrong again.
- Materials base. Documents and links → vector DB. Generation leans on your expertise, not «general internet knowledge».
- AI images and video. 9 image models (Flux, Recraft, Ideogram, GPT-Image, Imagen 4) + video generation in Labs.
Nothing goes live without your sign-off.
Approve where it suits you: at the desk, in a Telegram bot between meetings, or from a link on your phone.
Web admin
Detailed draft page. Approve a post, approve the family at once, reject, publish, delete.
Telegram bot
Approval card with buttons right in chat. Handy between meetings.
Хадж-2026 · открыта регистрация
Preview link
Opens from your phone with no login. Review, edit copy, approve, swap images.
One inbox for every channel. AI chat on your site.
WhatsApp, Telegram, Instagram — connected via Meta over OAuth. No jumping between apps. No message lost.
- Omnichannel inbox — Telegram, WhatsApp, Instagram in one window.
- AI chat — one key, answers from your knowledge base.
- Per-project FAQ — clears the routine question load.
- CRM webhooks — conversations and leads flow into your workflow.
Not just content — a subject base.
Hotel catalog with AI enrichment, supplier aggregation, and price tracking. Niche projects (tourism, pilgrimage, hospitality) get a real base for publications and chat to lean on.
- AI enrichment — descriptions, amenities, FAQ, SEO across 19 locales with one glossary.
- Supplier aggregation — registry via config, background sync, hotel matching.
- Availability and prices — daily snapshots, price history, booking API coming.
- Pinned cards — what you've curated by hand stays untouched by automation.
A second brand = another project, not another team.
Each project — its own voice, sources, channels, languages, glossary and catalogs. Agencies and holdings run dozens of brands with one team.
The servers it all runs on — also watched.
Lightweight agent: one file, no dependencies, outbound-only. Host metrics and service inventory. Outages visible immediately, not in the morning from clients.
A zoo of tools, or one platform.
Risal lives where there's lots of content, languages and customers.
Media and niche portals
Keep up with the news cycle across every channel without burning the editorial team.
Tourism, pilgrimage, hospitality
Many languages, your own terminology, vertical catalogs, a stream of customer questions.
Brands with multilingual audiences
One brand voice, dozens of locales, one glossary, no «drifting» terms.
Agencies and holdings
Run more brands with the same team — scale without hiring.
Businesses with question flow
Inbox and AI chat take routine support off the team.
Teams with large archives
Documents and links become a knowledge base everything else leans on.
Plugs into your stack. Doesn't replace — complements.
REST API, signed webhooks, and adapters for the CRMs and CMSes you already use. New systems are added by config — no code changes.
- Bitrix24
- AmoCRM
- HubSpot
- Salesforce
- Custom webhook
- WordPress
- Strapi
- Ghost
- Sanity
- Custom adapter
- Telegram
- WhatsApp Business
- X
- REST API
- Webhooks (HMAC)
- OAuth · Meta
- ICS export
- Preview links
Each integration is an isolated adapter. One fails — the rest keep running.
Engineered as a production SaaS.
FastAPI + PostgreSQL 16, Qdrant for RAG, Docker Compose on a dedicated host. Multi-tenancy, secret encryption, signed webhooks, transparent LLM failover.
Priced to the size of your brand voice.
Pay for projects, channels and languages — not per seat. No hidden generation caps.
Starter
One brand, basic channel setup.
- 1 project
- 3 channels of your choice
- 4 locales with glossary
- Materials base up to 200 MB
- Approval: admin + Telegram bot
- AI images: 2 models
- Email support
Growth
The full platform for an active brand.
- 5 projects
- All channels (TG, IG, WA, X, LinkedIn, CMS)
- 19 locales with one glossary
- Materials base up to 5 GB + Qdrant RAG
- All 3 approval surfaces
- AI chat for your site
- Hotel catalog with AI enrichment
- CRM / CMS integrations
- Infra monitoring
- Priority support
Enterprise
For agencies and holdings.
- Unlimited projects
- Isolated multi-tenancy
- Custom CMS / channel adapters
- White-label UI and domain
- SLA with response-time guarantees
- Dedicated success manager
- Custom LLM routing and keys
- On-prem deployment
Frequently asked
Ready to hand the routine to Risal?
We'll show the platform on your sources, channels and languages. 30 minutes and you'll see how much manual work can be removed.